As concerns over
road safety in Singapore have increased over the years due to a rise in road
accidents, rearview cameras are gaining popularity among motorists. Rearview
cameras like Garmin BC 30 can be further improved to alleviate the rise in road
accidents in Singapore. This report discusses the current Garmin BC 30 and
identifies areas of improvement through proposing adaptations to the current
product as well as discussing the benefits of these adaptations.
During the primary
and secondary research conducted, it was identified that the current Garmin BC
30 is lacking similar offerings by competitors in terms of features and functions.
To work on the problem of inadequate product features, this report proposes improvement
and new enhancement to Garmin BC 30 to expand on its functionalities so that
the product can better serve the needs of users.
While the
proposed adaptations to the current Garmin BC 30 through an “all in one Garmin
BC 30” will greatly benefit Garmin in terms of an increased in sales, the
proposed adaptation has its drawbacks as well. An evident drawback would be the
cost needed to develop and maintain the mobile application to create an “all in
one Garmin BC 30”. However, as the benefits of the proposed adaptation far
exceeds the cost incurred, it is advisable to implement the proposed
adaptations to the current Garmin BC 30.
As a result, this
report aims to convince Garmin stakeholders that the expansion on Garmin BC
30’s existing features is vital in improving customer’s satisfaction of the
product and thus, the sales of the product.
